AEM approached us with the task of creating a multi-faceted campaign to promote CONEXPO-CON/AGG 2011, the world's largest trade show for everything construction. The first wave of promotions for this show included a print ad, exhibitor prospectus brochure, and HTML email blasts. An illustrator was contracted to produce a beautiful rendering of a construction site at sunrise, which will be used throughout all promotional materials. A challenge with the exhibitor prospectus brochure was to pack a ton of information into a small space. We achieved this through liberal use of info graphics throughout.

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Cover illustration  

Prospectus, sell sheet, envelopes  

 

Infographic example  

Die-cut logo on folder pocket